In the book publishing tradition of preserving the full record of significant events and documents, THE TRIAL combines the significant day-by-day antitrust trial coverage and insider analysis from Publishers Lunch with an edited version of the full public testimony and other key pre- and post-trial documents and filings. As New York Magazine wrote: “It’s like the Mueller report for publishing dorks…. The definitive account of the saga.” Plus, for the first time, an appendix culls over 100 pages of the most significant, and insightful, internal documents and emails entered into evidence. At nearly 700,000 words, this massive compilation is certainly the most comprehensive discussion of publishing you will ever encounter, instructive and essential for everyone interested in the field. For three extraordinary weeks, dozens of ceos, literary agents, publishers and authors testified in court on how publishing and dealmaking works. The full account what was said and revealed stands as a singular window into the practices and personalities of trade publishing, including:

• • Dealmaking: The intricacies of auction practices — round robins; best bids; better-best — and the agents who think competitive submissions are not auctions at all.

• • Marketing: The thinness of early promises and plans, the “glam budget,” and figures on marketing campaigns (where the largest trade publisher spends only 2 percent of revenues on marketing).

• • P&Ls: Explained—or dubbed “really fake”—as the primary role of comps in setting the bar is discussed, and big-money deals and auctions are recounted.

• • Plus: New bidding pledges are floated, code names are revealed (from Project Typeface to Silk), a very famous couple pursued an imprint deal, and new companies such as Zando, Spiegel & Grau and Astra are accorded much attention.

Throughout it all, the passion of publishing people and the unpredictability of the publishing business shines through. How This Works This purchase will provide your choice of an epub or PDF file to load onto your ereading device or preferred ereading app. Downloads are fulfilled through BookFunnel.com. After purchasing, you will get a series of confirmation mails from our system — and then about 10 minutes later, you will receive download instructions in a separate mail from BookFunnel. Please only purchase here if you are comfortable loading an ebook file. Otherwise, THE TRIAL is widely available from Apple Books. Barnes & Noble, Google Play, and Kobo. And libraries can acquire it from OverDrive for permanent collection.